Feb 24
14
Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content issue — they’re fine.” Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic is down because of the competition ranking better, not because of any unhelpful content issues.
See more here:
Google: Not All Sites That Think They Were Hit By Helpful Content Issues Actually Were